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The mass media are the main tool of the ruling elite to manipulate the masses. They form opinions and attitudes, and define what our society considers "normal" is. This article focuses are applied to the work of the mass media with regard to the theories of great thinkers, their power structure and the manipulation techniques.
programming through mass media
mass media have been designed to achieve the highest possible number of people. Tough to mass media, television, radio, newspapers, magazines, books, music CDs, movies, video games and the Internet. Many studies have been carried out in the last century been, who have examined the effect of mass media on the population, to the best possible techniques for influencing them out. From these studies emerged the communication of science, which finds in the fields of marketing, PR and policy application.
recorded in 1958, the author Aldous Huxley (Brave New World) is a bleak picture of society. He believed that the company is controlled by an "impersonal power" of a ruling elite that manipulates the population with different methods.
"now seem impersonal forces over which we have almost no power to us the nightmare of Fine New World entgegenzutreiben, and this non-personal advancement is accelerated aware by representatives of commercial and political organizations, which a number of new techniques invented for the thoughts and feelings of the masses for the benefit of any minority to manipulate "Aldous Huxley (" reunion with the beautiful. New World ")
His bleak outlook is not only a simple hypothesis or even a paranoid delusion. It is a documented fact, which is presented in the largest studies of mass media. Here's a few:
elitism
Walter Lippmann, an American intellectual, writer and two-time winner of the Pulitzer Prize, created one of the first work that specifically addresses the issue of "mass media". Lippman compared the mass with a "big beast" and a "wild herd," which would take a tour of a ruling class. He described the ruling elite as a "special class, whose interests go far beyond local. This class is composed of experts, specialists and bureaucrats. According to Lippmann, it is these experts to correct the major defects of democracy: The impossible ideal of the citizen omnicompetent. The "Wild herd" has the function of the "interested spectator" and no real interest in the actions undertaken by the elite. Active participation is the duty of the "responsible man", which of course is not the ordinary people meant.
mass media and propaganda are therefore tools of the elite that govern the public without physical coercion. An important concept is the production of Lippmann consensus in society that believes in the short-terms, the manipulation of public opinion in favor of the agenda of the elite. Lippmann believed that the mass was not qualified to think wisely and on important things to decide. Decisions are made by the elite and then sold to the public through the mass media.
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that the fabricating of consensus can be refined still strong, no one will deny. The process created by the public opinion is certainly not as complicated as it is published on this site, and the possibilities for manipulation for each of the process is understood clearly enough. ... As a result of psychological research, coupled with the meanings of modern communication that democracy has reached a new level. A revolution is taking place, which is ultimately more important than any shift in economic power. ... By the influence of propaganda are the old constants of our thinking has become variable. For example, it is not possible in the original dogma of democracy believe;. That this knowledge is essential for the management of human affairs, we know in our heart (...) "
An interesting side note is certainly that Lippmann one of the founding fathers of the Council on Foreign Relations
"was one of the most influential think tanks around the world. This is a small indication of how the elite thinks about the use of mass media.
"Political and economic power in the United States is in the hands of a ruling elite, which includes most U.S. multinational companies, major communications media, the most influential foundations, universities and most public utilities. Founded in 1921, the Council on Foreign Relations "is the key link between major corporations and government. The founding of the United Nations was a project of the CFRs and the International Monetary Fund and World Bank. "Are
-Steve Jacobson Mind Control in the USA" Some well-known current members of the CFRs David Rockefeller, Dick Cheney, Barrack Obama, the famous Pastor Rick Warren, and executives of large companies such as Nike, Coca Cola, CBS and Visa.
Carl Jung
"My theory is this: In addition to our immediate consciousness, from a very personal is nature and that we believe that it is the only empirical psyche exists a second psychic system, which is collective, universal and impersonal nature and included in all individuals. This collective unconscious is not individually marked, but is inherited. It consists of pre-existent forms, archetypes, which can be aware only of secondary importance and to give the specific mental content, the final form. "
Edward Bernays
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Edward Bernays is known as the father of PR and combine concepts of his uncle Sigmund Freud, to attract the masses by the power of the subconscious. He told Walter Lippmann's view to the general population and described it as irrational and a "herd instinct" feature. are led his opinion, the masses would have no knowledge of a sort of "invisible government."
Bernays ideas, American society changed significantly. Basically, he put his marketing campaigns, the foundation stones of the "consumer society" in which people started to buy things they do not really need. [His "masterpiece" it was a clever marketing campaign before the show cigarette smoking in women frowned upon as a symbol of freedom and emancipation, thus opening up for the tobacco companies this target group. Note
Politeia] For this reason, he of Life magazine in the top 100 most influential people 20th Century elected. 
Harold Lasswell
was between 1939 and 1940, the University of Chicago, the organizer of a series of seminars on communication studies. These think tanks were founded by the Rockefeller Foundation. Involved the then most prominent scientists were on the field. One of them was Harold Lasswell, a leading political scientist and communications theorist who specializes in the analysis of propaganda. He also felt that a democracy can only function when an elite influenced the thinking of the people.
In his "Encyclopedia of the Social Sciences" Laswell explains that the Elites in the absence of obedience of the masses on a new technique of control, namely the need to resort to propaganda. He also justified himself conventionally ". Ignorance and stupidity of the masses and non-democratic dogmas show what is really best for them,"
- Lasswell deeply concerned with "content analysis" to explore the effectiveness of different types of propaganda. In his essay, "Contents of Communication", he explained that if one wanted to understand the meaning of a message that you appear in the frequency of certain symbols in the message that should guide the direction in which these symbols are the spectators and the Intensity with which the symbols are used should be considered.
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Lasswell was famous for his model of communication "Who (says) (to) what to whom (in) Which channel (with) What effect
This model therefore states that a correct media analysis must consider: Who is the producer, who the target audience and what are the desired effects on the target group.
A Rihanna music video as an example: Who is the producer? Vivendi Universal. What? Pop artist Rihanna. To whom? Consumers aged between 9 and 25. What channel? Music video. What effect is desired? The sale of the artist, their Songs that define its image and spread their "message". The analysis of videos and movies on
vigilantcitizen.comattaches great importance to the question of who is behind the messages that the masses are informed by it. The term "Illuminati" is often used to describe a secret group, unnoticed by the public rules the masses. Although the term caricature and happened to sound conspiratorial, but it aptly describes the closeness of the elite secret societies and occult knowledge. Whatever the case, I personally do not like it use the term "conspiracy theory" to describe what happens in the mass media. When all the facts available concerning the elitist nature of this industry for the public, it can still be dismissed as "conspiracy theory"? Who owns the media (in the U.S.)
As shown in the above graph, the number of corporations, the media have, in the last 20 years from originally 50 to only five today shrunk.
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"A list of companies controlled by the AOL group would meet approximately 10 typed pages in total Are there 292nd Of whom 22 are joint ventures with other large corporations, which are also involved to some extent in the media business. These partners include 3Com, eBay, Hewlett Packard, Citigroup, Ticket Master, American Express, Homestore, Sony, Viva, Bertelsmann and Polygram, and Amazon.com. Some well known companies under the full control of Time Warner are HBO, CNN, Warner Brothers, Weight Watchers and 52 different record companies. "
Ben Bagdikan, The New Media Monopoly
Viacom includes:
CBS, MTV, MTV2, UPN, VH1, Showtime, Nickolodeon, Comedy Central, TNN, CMT and BETParamount Pictures
Blockbuster Videos 
Disney heard:
ABC, Disney Channel, ESPN, A & E, History Channel
Walt Disney Pictures, Touchstone Pictures, Hollywood Pictures, Miramax, Dimension and Buena Vista International
Vivendi Universal is:
Universal Studios, Studio Canal, Polygram Films, Canal +
-Many Internet and mobile provider
Sony is:
Columbia Pictures, Screen Gems, Sony Pictures Classic -15 & ; of all U.S. album sales, friends Labels: Columbia, Epic, Sony, Arista, Jive and RCA Records
- A limited number of actors in the cultural industries means a limited amount of views and ideas that find their way to the general public . It also means that a single message can easily reach all forms of media, agreeing to generate (eg 'There are weapons of mass destruction in Iraq ").
The standardization of human thought
- The merger of media companies in recent decades generated a small oligarchy of media conglomerates. The TV transmission curves that we see, the music we hear, the movies we see in the movies and the newspapers we read are all produced by just five companies. The owners of these conglomerates are closely connected to the world elite and in many respects they are the elite. By the possession of all possible media that can reach the masses, they have the power in the minds of the people is a singular and in some ways, "binding" to create world-view, a kind of "standardization of human thought."
- self movements or styles, which are referred to as "marginal" in truth only extensions of mainstream thinking. Mass media produce their own "rebel" who question but basically a part of the establishment, and never Understanding. Artists, works and ideas that will not fit the mainstream thinking of the media mercilessly rejected, so they are not socially relevant. Ideas that appear to society "desirable", marketed sent to it can establish itself as a standard.
- In 1928 Edward Bernays realized the potential of the medium "film" for the standardization of ideas:
- Edward Bernays" Propaganda "
It reduces people to a "mass produced" by the development of emancipated individuals who are able to make rational decisions, prevented.
- It replaces the quest for autonomy and self-awareness through the secure indolence of conformism and passivity
It supports the idea that man after escaping from the absurd and cruel world we live in longing and so on best result achieved to put themselves in a passive, hypnotic state in which he lost.
The word "escape" in terms of mass media makes the age of online video games, 3D movies and home theater even more sense than then. The masses, almost constantly on the lookout for any form of entertainment, have learned to love their propaganda, it shows by how much money they spend for just this. Propaganda has long ceased to what we know of dictatorships since it has become a synonym for "entertainment" has become.
"In reference to earlier, there was propaganda for the early advocates of universal education and a free press in two ways: Either the news could be true or false. They foresaw what not in our Western democracies is actually done-
- the development of cultural industries, it is not about right or wrong, but rather deals with unreal and more or less totally irrelevant things. You do not have the urge of the people almost unersätllichen considered for distraction. "
- Aldous Huxley in Brave New World foreword to
A single medium often has no long-term effects on the human psyche. Mass media create a kind of ubiquity but their "living environment", which is developing daily. This defines the standard, and eliminates unwanted. Just like race horses wear blinders, just to the see what is directly in front of them, the mass can also see only what they will see.
Jaques ellu
- One of the reasons for the success of mass media is the advanced research in the fields of cognitive science and human nature that when they use . see
manipulation techniques
Today's propaganda is almost never a rational and logical arguments, rather it tackles the human instincts in order to achieve an emotional and irrational action. If we would always act rationally, we probably would not buy even half of what we have today. Babies and children are often found in the ads that have women as the target group because studies have shown that these images evoke the natural maternal instinct and automatically generate a sympathy for the advertised product.
sex is rampant in the mass media, It produces and directs the attention of the viewer. It is aimed directly at our reproductive drive, overshadowed the once rational.
subliminal messages
What if the above could directly reach the subconscious mind of man, without him really noticing? That is the goal of subliminal messages.
This technique is often used, and we all know "sex sells":
Although some sources claim that subliminal advertising effect or just an urban legend is but the documented use of this technique demonstrated in the mass media that the creators believe in their effectiveness. Recent studies have demonstrated the effectiveness, especially with negative messages proved. A well known example of subliminal messages in politics is George Bush's campaigning against Al Gore in 2000:
Once the name Al Gore is mentioned, appears at the end of the word "bureaucrats "-" Rats "for a second on the screen.
as in many of my articles I point to the underlying or semi-subliminal Botshaften in movies and music videos.
desensitization
In the past, big changes that were imposed on the population, mostly led to protests and even riots. The reason was that the changes were clearly of the leadership positions and thus the people knew exactly who they wanted to change. It came suddenly and their effects could be clearly recognized. Today, changes occur gradually and be a desensitization of The population. An agenda that is contrary to the interests of the public is, by creeping perennial repetition in the world of movies (by inclusion in the story), music videos (make it appear that agenda "cool" and "hip") or in the news (which they praise as a solution to current problems) made publicly palatable. After several years in which the mass was over and confronted with the specific issue presented their concept of the elite world, the response is now more or less on consent. This technique has its origins in psychotherapy:
"The techniques of psychotherapy, widely accepted as a cure for mental disorders are also methods to control the people. They can be used systematically to influence attitudes and behavior. Systematic desensitization is a method that is used to dissolve fears that the patient (public) no longer troubled by a specific fear, fear of violence for example. (...) People adapt to frightening situations well when they saw them often before. "
- Steven Jacubson, Mind Control in the USA
Occult Symbols in Pop Culture
In contrast to the above information, information on occult symbolism very hard to find. This is not surprising, since the term "occult" hidden "means or" visible to the scholars. It is not taught in schools nor discussed in the media. Therefore, it is considered insignificant or even ridiculous in the general population. In occult circles, you see the course differently. There is a long tradition of teaching of hermetic and occult knowledge in secret societies that its origins in ancient Egypt and the Eastern mysticism and is now taught mainly in Freemasonry. Although this knowledge has been modified over the centuries, still remained the main features of the various "schools" the same: they make use of ancient symbolism, have certain rituals and justify their work with hochgeradig metaphysical interpretations of the world. These characteristics, which were really part of any ancient culture, were banned completely from public life. It was replaced by the so-called "pragmatic materialism." That is why today there is a huge gap in understanding between the pragmatic and the average person following rituals Establishment.
"If this doctrine of the public was always hidden, for this was to develop a simple code, it is unlikely that the representatives of modern civilization in the fields of philosophy, ethics, religion and science, the true meaning of the various theories identified and on what basis they were based. Bergen, the arts and sciences, which we have inherited from our ancestors a mystery that is so large that it can take only an enlightened intellect? This is undoubtedly the case, "
- Manly Hall." The Secret Teaching of All Ages "
"This blind slaves are told that they are" free "and are" highly educated ", even if every simple medieval peasant would run away screaming with their symbols. These symbols are accepted by the modern man with childlike naivete could be compared with an advertising board on the is: This is your path to death and enslavement, in terms of their original meaning "
-Michael Hoffmann," Secret Societies and Psychological. Warfare "
Related article:
effect of mass media on society
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